After a social media post on Kashmir sparked a controversy, Hyundai India released a response.

After a social media post on Kashmir sparked a controversy, Hyundai India released a response.
However, in India, the hashtag #BoycottHyundai began trending on Twitter, with many criticising the brand for its social media posts on ‘Kashmir Solidarity Day.’

On social media, there have been a lot of posts about Kashmir. In a statement, the company’s India unit emphasised its “zero tolerance stance regarding insensitive communication.”Hyundai Pakistan’s social media accounts tweeted posts in support of the “Kashmiri brothers” in their “fight for independence” on February 5. Pakistan celebrates ‘Kashmir Solidarity Day’ on February 5 to show its support for Kashmir’s separatist movement.Later, the social media posts were taken down.

“We have a zero-tolerance policy regarding insensitive speech and we firmly reject any such stance,” Hyundai stated, reiterating that India is the company’s second home.Hyundai Motor India further said, “As part of our commitment to India, we will continue our efforts for the welfare of the country as well as its citizens.”

After Maruti Suzuki India, Hyundai Motor India is the country’s second-largest automobile manufacturer. In the domestic market, it now sells 12 models, including the Creta and Venue.

The manufacturer revealed plans to invest roughly Rs 4,000 crore in around six electric vehicles in India by 2028 in December of last year.Over the next few years, the business plans to release a mix of models based on its current lineup as well as wholly new cars built on its worldwide platform ‘E-GMP.

‘Hyundai Motor Company was founded in 1967 and now employs over 120,000 people in over 200 countries.

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